Final completed proposal for magazine idea

MBS is different than other music magazines. As it is focused on mainstream and upcoming HIP HOP artists.  However, instead of focusing on promoting the artist/bands’ new album or concert announcements. Of course album and concert announcement will be in the magazine; but I feel my target audience would like to get to know their favourite artist. As such, there will be lots of interviews, so my readers can get some sort of close understanding of the artist and their meaning to their new song/album; was there a true story behind it? The reason why I have created this type of HIP HOP magazine is that I have seen too many magazines like ‘VIBE’ that promotes the album and gives the artist less things to talk about except about their new album, not letting them speak about the  work and dedication put into the album and their inspiration on making their music. This makes the artist feel appreciated as his or hers’ fans would be appreciated on their work. The artist or bands could also tell the readers about how they start from the bottom and made their way to the artist they are today. Was it an easy ride? Or was it a struggle? MBS target audience are hip Hop fans! Both male and females aged between 16 – 20, their social class category (D) Unskilled manual workers and students with low income but aspiration of working hard of getting a better income. Their lifestyle category will be Trendies, people who are desperate to have the admiration of their peer groups, also Groupies, people who want to be accepted by those around them. HIP HOP as a genre stresses the importance of hard work, the outcomes of it and ambitions. The ideologies that the magazine will promote are the harder an individual works the more successful they will become. Challenge the negative representation of hip hop artists, as other people think hip hop artists speak about their feelings and their challenging background. The title of my magazine is MBS which stands for Music Bands and Singers. My magazine will be published every month with jam packed news, new interviews from mainstream and upcoming artists for our target audience to read upon. The techniques that I will use to attract my target audience to the first edition of the magazine is the truth, of how they see themselves in the future, how other people see them and their response to the comments and of course their journey to break into the music industry. Were there ups and downs? The readers would like to know more about the artist themselves instead of the way they are portrayed.

Audience Profile

Name: Jack Goff

Age: 17

Occupation: Student

Hobbies: HIP HOP, FASHION, Basketball, Social Media

Ideologies: Work hard/ play hard, Nothing will be given to you, strive for greatness and be ambitious.

Plan for my main cover Artist

The name of the band on my front cover of Music Bands and Singers (MBS)  is called Rogue Rhymes. They are a Hip Hop band from East London comprising of five recent University graduates, making their first album titled Get It Started which debuted on Capital FM during the end of 2013. They started the band in secondary school and took their talents to amateur gigs and school talent shows across London. Their image is one of a stylish, fashionable band, with a friendly, hardworking attitude. They will not be represented as a violent or angry band, but will challenge the negative stereotypes of Hip Hop as they will not be dressed in a thuggish manner. Rather than gold chains and guns, Rogue Rhymes will wear fashionable trends as they want to look good, but also to catch their target audience’s attention. Their lyrics and songs will not be about sex and drugs, but about the positive aspects of society, money, girls and love.