Institutional Research

Bauer produces mainstream/niche magazines which give them a wider target audience as the have magazine for cars (classic cars), fishing (Sea Angler), landscape (Landscape magazine) , music magazines (Kerrang, MOJO, etc.) and much more.  Bauer have many target audiences as they have different types of magazines like ‘Q’ their target audience are aged for 25 and over, for both gender. They also have a younger target audience, ‘MATCH’ is a football magazine aimed for 11 to 16 year old males, who enjoy news about the latest football news. Their brand image is giving their customers the best up to date magazine, with their magazines being able to be seen online. Bauer also has links with other media like ‘4Music’ as they are popular and known by a lot of people it’s good for advertising new magazine issues in their commercial breaks. They also have link with some radio stations like ‘Magic’ and ‘Kiss’ they too are good with advertisement as they are well known radio stations which people may listen to. Bauer are a large media company as they own some magazines, radio stations and TV channels

IPC Media produces mainstream/niche magazines which give them a wider target audience as they have magazines about homes (25 Beautiful Homes), gardening (amateur gardening), gossip (CHAT), music (NME), and much more. IPC Media have many precise aged target audience; they are aimed for an older reader. ‘Golf monthly’ is for Golf loving reader who enjoy reading about top players, tournaments, golfing gears and golfing tips and instructions; their target audience is aimed at good golfers and regular golfers. ‘CHAT’ is for the real-life weekly that reaches out to touch the reader and shares with her an explosive conversation through heart-stopping moments and the wit and grit of real-life. Bursting with energy, Chat tells the stories that get everyone talking.  Their brand image is their customers their monthly dose of their hobby, like a monthly golfing magazine, cycling, home decorations, etc. IPC Media have a link to each other magazines which can be advertising new issues of magazine being published. The company does not own any other media except magazines as they would like to focus in one production.

Immediate Media is niche magazine, who is aimed for young readers, ‘Match Of The Day’ who are for young football fanatics who enjoy to know about the latest news feed about the premier league, players, clubs and players transfers/prediction moves.  ‘Horrible Histories’ for readers who like to learn about history and the funny and gruesome facts that they did not know about. They do have an older range audience for mums, ‘Made for Mums’ magazine.  Their brand image is that they give the younger target audience more priority as they have more magazines for them as they do for the older target audience. Immediate Media has other media links as some of their magazines are TV channels for kids and they could advertise their new magazine issue on television.

Development Hell is niche magazine which only focus on two magazines, which are both music magazines ‘Mixmag’ & ‘Don’t Stay In.’ They may only focus on two magazines as they would like to give their readers both quality and quantity in their magazines. The median ages of a Mixmag reader are 26 - 72% male, 28% female - and they tending to be urban and single.  Their brand image is publishing a monthly magazine which potentially give good quality and quantity magazine for only publish two magazines a month. They do not have any other media links, they promote their magazine by banners and TV commercials.

The two institution that strikes me are Bauer and IPC Media as both tend to focus on niche audiences with their different range of magazines. As my magazine is focused on Hip Hop, Bauer seems to be an ideal institution as they have a lot of music magazines and a younger target audience. With their link to 4 Music and radio station that would be great for advertising new magazine issues to music lover and hopefully Hip Hop listeners.